Lights, Action, Camera - John Salzwedel Makes Magic with ExpoTV

For eighteen years, ExpoTV has acquainted people from around the globe with World Dairy Expo. A farm boy who grew up just north of Madison married his love of dairy farming and the magic of television to capture the special moments on the colored shavings and to give the knowledge shared on Expo's educational stages an even larger global audience. During this episode of The Dairy Show, learn how John Salzwedel started his mobile broadcast company, how he caught the attention of ESPN and Fox Sports networks and how a chance meeting at the Alliant Energy Center in 2004 ignited nearly two decades of ExpoTV.